With United Futbol Academy's tryouts right around the corner, Studio Process set forth to share the story behind their mission: "to help participants grow through soccer, academics, and leadership" and "to help players maximize potential and to achieve lifelong goals.” On a beautiful spring evening at golden hour, our crew stopped by @ufaiowa soccer practice to capture powerful visuals and soundbites. During post production, we creatively wove the footage into a video that does more than just get the word out about upcoming tryouts. Our goal (no pun intended) was to create a piece that truly shows the value of UFA---a piece that empowers current and future players while showcasing the family-like community that the organization embodies through and through.
